Navic in the News
Here's a round-up of recent press releases, media coverage, and other news about Navic.
Press Release — April 1, 2010
A&E Television Networks Signs With Microsoft’s Admira
A&E Television Networks (AETN) and Microsoft Corp. today announced an agreement in which AETN will use Microsoft’s Admira television marketplace to help optimize sales of its inventory on Bio, History International and History en Español channels starting in April 2010. Read the full release »
In The News — June 18, 2009
NBC Taps Microsoft For Ad-Sales System
Emily Steel of the Wall Street Journal wrote about how General Electric Co.'s NBC Universal will use Navic's Admira to sell commercial time on its broadcast and cable-TV networks in a process similar to the sale of online advertising. Read the full article »
Press Release — June 18, 2009
NBC Universal and Microsoft Form National and Local TV Advertising Alliance
NBC Universal and Microsoft Corp. today announced a landmark deal to use Microsoft’s Admira television media marketplace to more efficiently plan and sell national and local broadcast and cable television advertising inventory. Read the full release »
In The News — February 9, 2009
Navic Aims EBIF Agent At Advanced Ads
Todd Spangler of Multichannel News reported on Navic's development of a CableLabs standards-compliant Enhanced Binary Interchange Format (EBIF) user agent that is compatible with its HyperCast campaign management solution. Read the full article »
Press Contact
Navic
Heidi Patel
781.398.4643
pr@navic.tv
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