Admira

Advertisers and agencies, please visit admira.navic.tv for more information about Admira for advertisers.

Admira is an impressions based media marketplace that reduces the complexity of advertising and helps to attract new agencies and advertisers. Admira enables media owners to more efficiently market and monetize all of their inventory across networks and programs. It also helps to drive low-cost growth of the advertiser base by providing an opportunity for small and mid-sized advertisers to take advantage of the marketplace through a self-service interface.

  • Simplifies the sale and placement of advertising across today's highly fragmented media landscape
  • Aggregates and facilitates a broader advertising pool
  • Respects media owners’ right to control and oversee their inventory
  • Generates incremental revenue from undersold or undervalued inventory
  • Handles the intricacies of scheduling and works with existing ad inserters

Why Admira

Admira utilizes available inventory in ways that are revolutionizing television advertising. Admira provides unparalleled audience reach and leverages aggregated, anonymous viewership data to most effectively monetize inventory and provide advertising accountability and ROI. The metering of actual impressions creates a closed-loop, ROI-based media model and replaces back-end reconciliation. Admira provides near real-time reach, frequency and tune-away reports.

Data

The use of aggregated, anonymous set-top box data enables Admira to find more engaged audiences as well as to further identify significant mid-/long-tail audiences that are not measured by traditional TV ratings companies.

Control

Admira respects media owners’ rights to control and oversee both their inventory and advertising content with mechanisms for honoring business rules, avoiding cannibalization of existing relationships and revenues. Admira is in compliance with even the strictest privacy policies.

Ease of Deployment

Admira works within media owners’ existing infrastructures and doesn’t require any additional bandwidth. Admira handles the intricacies of ad scheduling and activates targeted media placements as well as the tracking, reporting and billing for each ad, including affidavits of performance.

Admira Local

A self-service interface to Admira may also be deployed to provide media owners with a tool that enables small and mid-sized business advertisers to take advantage of the Admira marketplace without requiring the extensive knowledge of a media buying agency. This local interface makes inventory available to these business and offers simplified targeting by breaking down set-top and cluster data into audience segments (or behavioral targets). The local interface allows for the servicing of a tier of advertisers that don’t run the volume that would traditionally warrant a lot of handholding, but gets those advertisers running their media buys through the Admira.

Admira presents estimated impressions and audience composition in an easy-to-read grid format.

Admira's robust reporting capabilities include reach, frequency, and tune-away reports.

Admira Local provides a self-service interface for small and medium advertisers.